Why Brand Protection Matters.
Your brand is more than a name — it’s a powerful business asset. Whether you’re growing a customer base, building brand recognition, or preparing for sale, protecting your brand is essential. We’re here to provide expert legal advice to register, protect, and maximise your brand, locally and internationally.
Who We Help.
We work with startups, SMEs, and established brands across all industries. Whether you’re launching a new brand, expanding into new markets, or rebranding, we provide tailored legal advice to safeguard your brand assets.
Protect What Sets You Apart.
In particular, having a brand that stands out and is recognisable to customers can give your business that competitive edge it needs to generate customer loyalty and sales. Registering your brand can also make it a valuable asset to your business, particularly if you are looking to on-sell your business in the future.
In New Zealand, there are several ways to protect your brand – locally and internationally.
New Zealand Company Name Registration.
Registering your business name as a company name in New Zealand helps prevent others from registering the same or similar names. We guide you through this process in compliance with the Companies Act 1993.
New Zealand Trade Mark Registration.
Registering your brand as a trade mark gives you the exclusive right to use it in your industry across New Zealand. This helps prevent competitors from using identical or confusingly similar branding. Registered trade marks can cover names, logos, shapes, colours, sounds, smells, or combinations — and are valuable assets that can be sold or licensed.
International Trade Marks.
Planning to operate overseas? A New Zealand trade mark doesn’t provide global protection. We can help you assess whether international trade mark registration is right for your business and navigate the appropriate filing process.
Domain Name Protection.
Your website is a core part of your brand. Securing a matching domain name can strengthen your online presence and reduce the risk of digital impersonation. We help you align your brand strategy with domain availability.
Our Services Include.
- Advising on trade mark strategy and eligibility
- Registering New Zealand trade marks
- Managing international trade mark applications
- Assisting with company name registration
- Advising on domain name protection
- Enforcing brand rights and addressing unauthorised use
Why Legal Advice Matters.
A well-protected brand builds trust, value, and longevity. Our expert commercial lawyers help you identify risk, secure your rights, and position your brand for future success, both locally and overseas.
Speak with one of our commercial lawyers – book an appointment today.